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This partnership paves the way for innovation in how destinations analyse, measure and benchmark traveller and resident feedback in real time.

By integrating Data Appeal’s proprietary algorithms with Destination Think’s strategic insights, tourism boards can not only track sentiment but also predict future trends, allowing them to stay ahead of the curve in an increasingly competitive landscape. This predictive capability gives destinations the opportunity to proactively improve services and experiences before issues arise, further enhancing visitor satisfaction and long-term loyalty.

Hannah Babineau, Head of Partnerships and Business Development at Data Appeal, says,“We’re thrilled at this partnership and honored to collaborate with Destination Think, as they have always been at the forefront of sustainable, effective and positive tourism growth. We’re excited to share that we’ve kicked off our partnership by entering into new markets and working with top-notch destinations around the globe from Big Bear, California to Tropical North Queensland, Australia and Lancaster, UK”.
Rodney Payne, CEO of Destination Think, adds,“Today’s tourism destinations gain a competitive edge from the insights provided by sentiment analysis, particularly with robust data about sustainability. Finding common direction to tackle the most important challenges facing tourism is much easier when destination managers can share measurements and insights with stakeholders. We are proud to partner with Data Appeal to provide travel leaders with the modern tools they need to responsibly steward the places they and their visitors love.”

Join us for 24 Hours of Travel Innovation

As part of this exciting collaboration, Data Appeal announces its participation at the international event 24 Hours of Travel Innovation, hosted by Destination Think.

This free digital event will take place on September 27, 2024, in celebration of World Tourism Day, and will highlight key innovations transforming the tourism industry. Hannah Babineau will participate in the event, explaining the powerful value of leveraging sentiment analysis for becoming a more sustainable destination.

Registration is now open, and industry leaders are invited to join keynotes, panel discussions, and case studies addressing challenges such as sustainability, community benefits, and crisis management. Interested participants can register here.

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