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Daniela Braga SHAY Jewelry Holiday 2024 Campaign

Daniela Braga poses for SHAY’s holiday 2024 campaign. Photo: Bryce Thompson / SHAY

SHAY dazzles with its holiday 2024 campaign, blending Hollywood glamour with California’s effortless charm. Captured in sun-kissed Los Angeles by Bryce Thompson, the luxury jewelry brand taps model Daniela Braga as the face.

SHAY Holiday 2024 Campaign

SHAY features natural diamonds in its new campaign.

SHAY features all-natural diamonds in its new campaign. Photo: Bryce Thompson / SHAY

The Brazilian model’s radiant beauty shines bright against the backdrop of all-natural diamonds and gemstones. Founded by Ladan and Tanaz Shayan, the jeweler exudes high fashion appeal with a laid-back Cali twist.

Lounging poolside, Daniela Braga fronts SHAY's holiday 2024 campaign in layered jewelry.

Lounging poolside, Daniela Braga fronts SHAY’s holiday 2024 campaign in layered jewelry. Photo: Bryce Thompson / SHAY

As part of its offerings, SHAY also shines a spotlight on its collection, which was created in collaboration with British icon Harrods. Meanwhile, the SHAY Men’s collection makes a statement with its sleek 18k black gold pieces, elevated by black diamonds.

SHAY showcases its mens designs for the holiday season.

SHAY showcases its men’s designs for the holiday season. Photo: Bryce Thompson / SHAY

The campaign’s idyllic setting is a picturesque villa with sun-dappled terraces and rippling pool waters. It’s the perfect stage for showcasing the breathtaking designs, which range from sleek choker necklaces to chunky chain bracelets and timeless diamond rings.

Model Daniela Braga dazzles in SHAY's latest jewelry collection.

Model Daniela Braga dazzles in SHAY’s latest jewelry collection. Photo: Bryce Thompson / SHAY

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