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Fashiongonerogue Exclusive 2025 Spring / Summer / Alek Wek Headlines Betsey Johnson Spring 2025 Ad / By Joanna Elizabeth / fashiongonerogue
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Alek Wek poses for Betsey Johnson’s spring-summer 2025 campaign. Photo: Matthew Hawkes / Betsey Johnson
Alek Wek stars in Betsey Johnson’s spring 2025 campaign, marking a joyful reunion nearly 30 years after her iconic wig toss during the designer’s fall 1998 show. Photographed by Matthew Hawkes and styled by David Taveras, the famous Black supermodel shines in a series of striking studio portraits.
Betsey Johnson Spring/Summer 2025 Campaign
Flashing a smile, Alek Wek fronts the spring 2025 campaign from Betsey Johnson. Photo: Matthew Hawkes / Betsey Johnson
The collection embraces Betsey Johnson’s signature playful energy, featuring bold leopard prints, feather-trimmed gowns, and dramatic, sculptural silhouettes.
Alek Wek models feathers for Betsey Johnson’s spring 2025 ad. Photo: Matthew Hawkes / Betsey Johnson
Reflecting on the collaboration, Alek described Johnson as a designer who brings pure joy to fashion, saying her work never fails to make people smile. This campaign bridges Alek’s trailblazing legacy with Betsey Johnson’s iconic, irreverent style, reminding us of the power of creativity.



Categories Campaign
Season : Spring/Summer 2025
Model : Alek Wek
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